An evaluation of the influence of online feminist movements on gender equality perceptions in Owerri West Local Government, Imo State
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- NGN 5000
Background of the Study
Online feminist movements have emerged as pivotal in challenging traditional gender roles and catalyzing change in societal perceptions of equality. Recent studies indicate that digital platforms are reshaping discourses on gender by providing spaces for marginalized voices and critical discussions (Okoro, 2023; Eze, 2024). In Owerri West, the surge of feminist activism online has coincided with broader socio-cultural transformations, reflecting both global influences and local dynamics. The interplay between technology and feminist ideologies has prompted significant debates on equality, inclusivity, and representation. Contemporary research reveals that online feminist content not only informs public opinions but also mobilizes community action, influencing political and social policies (Adebayo, 2023). With rapid digitalization, these movements provide a rich tapestry of narratives that both challenge and redefine gender norms. The discussion encompasses historical struggles, emerging digital rhetoric, and community-driven responses that impact everyday life. As activists harness social media tools, the transformation in perceptions toward gender equality continues to evolve, demanding scholarly attention to understand its broader implications and the resistance it sometimes meets in traditional settings (Ibrahim, 2025).
Statement of the Problem
Despite the recognized role of online feminist movements, there remains ambiguity regarding their actual impact on gender equality perceptions in Owerri West. Existing literature offers mixed insights, with some scholars arguing that digital activism leads to progressive change, while others note persistent traditional mindsets. This discord creates a gap in understanding how online content influences individual and communal beliefs in a local context. The problem further extends to issues of representation, misinformation, and the sustainability of these digital campaigns (Udo, 2024).
Objectives of the Study:
- To assess the extent to which online feminist movements shape gender equality perceptions.
- To explore the narratives and messaging strategies employed online.
- To determine the socio-cultural factors moderating these perceptions in Owerri West.
Research Questions:
- How do online feminist movements influence public perceptions of gender equality?
- What are the primary narratives driving these movements?
- Which local socio-cultural factors enhance or hinder the impact of digital feminist activism?
Research Hypotheses:
- H₁: Online feminist movements significantly improve gender equality perceptions in Owerri West.
- H₂: There is a positive correlation between engagement with online feminist content and progressive gender attitudes.
- H₃: Socio-cultural factors mediate the relationship between online activism and perceived gender equality.
Significance of the Study
This study is significant as it contributes to understanding how digital feminist movements reshape gender norms in a local Nigerian context. The insights gained may inform policy formulation and strategic communication initiatives, offering stakeholders evidence-based recommendations to enhance gender equality and digital literacy (Adeyemi, 2023).
Scope and Limitations of the Study:
The study is limited to evaluating online feminist movements within Owerri West Local Government, Imo State. It does not consider offline feminist activities or broader national trends.
Definitions of Terms:
- Digital Activism: The use of digital tools to promote and mobilize for social change.
- Gender Equality: The state in which access to rights or opportunities is unaffected by gender.
- Online Discourse: The communication and debate occurring on digital platforms.
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